If 200 unique people create an account or log in to their site but only 50 unique users add to cart or make a purchase from their store, their Active Users according to their sales goal (ie acquire more sales) would be only 50, but their active users according to their awareness goal would be 200. Number of unique views/logins on their website. Let’s say a start-up eCommerce, KIRA has grown in awareness and now, they want more sales but they’re also aiming for new leads.Īll they have to do now is decide what action suits each goal like this Name of the Company. You can have two, three or even four growth goals. Number of unique people that sign up to be a volunteer or shares their link.īut are you limited to having just one goal when calculating your active users? Number of unique persons that donated or shares their website link to others.Ī platform to get volunteers to help pick up plastic
Number of unique persons that add to cart or buys from their store. Number of unique views/ logins on their website. Here are some examples: Name of the Company.Īction taken before you’re considered an Active User
#JQBX DAILY ACTIVE USERS HOW TO#
Here is a table showing how different the measurement of active users can be, it’s up to the vision of your company and CEO to determine how to define what “active users” means. You, therefore, have the power to decide what action makes a user “Active” according to your company’s growth goal. So, if a visitor does not add to cart or make a purchase from the website or app of YAni, they might be considered an inactive user. YAni’s main aim at this point is to get more sales, their Active User (AU) measurement would be the number of unique users that add to a cart or make a purchase from their website or mobile app over a given period. While another eCommerce store, YAni sells similar products with 100% recyclable materials, but have been in the game longer than KIRA. KIRA’s main aim right now is to create awareness, and the best way for them to measure their active users would be to measure number of unique people that view/login to their site or mobile app. The first thing you should realize is that how you measure active users heavily depends on the long term growth goals of your company.įor instance – Let’s say KIRA is a startup eCommerce store that uses 100% reusable materials for their products. So why ignore it? What you should know before measuring your Active Users! “I would argue that the single most telling metric for a great product is how many of them become dedicated, repeat users.” So plainly, the number of active users provides a measure of the general fitness of the business and serves as a basis to calculate more informative metrics. When you measure your active users, you can determine key performance metrics like your churn rate and customer retention rate, and the lifetime value of your customers cannot be calculated without knowing your retention rates, and customer retention rates rely on discovering whether users are active over time. Well, knowing the number of active users you have is a vital step towards that goal. Some may consider it a vanity metric, but I’d tell you this, every company should have a solid goal to reach as many eyes that fit into your buyer personas, to build a strong user base, brand authority and loyal supporters.īut how do you measure the effectiveness of your marketing efforts and the user experience of your product/service? Why should you measure your active users? Returning Users: These are users that have visited a website in the past and are visiting again.New Users: These are the users that are visiting a website for the very first time.There are two types of active users New Users and Returning Users.
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